Blog

Marketing, as we have discussed in previous articles, is all those actions through which we deliver the value proposition to our target market. To achieve this objective, one of the means by which you can connect with your target audience is email. As in other media, generating relevant and interesting content is essential to build […]

A well-known concept, but not always appreciated. It may be believed that only large corporations or companies should be careful with corporate identity, considering that they are the only ones that have brands with value, however this concept goes beyond that. The importance of corporate identity lies in the public’s perception of the organization or

It has become a very popular topic, however not everyone is clear about what Digital Marketing is. It is also true that many people believe that Marketing only refers to high-cost advertising actions to which only large corporations have access to publicize their products or services, and this is false. It is common for small

Nowadays, the term “Marketing” is a familiar one, since we have heard it when talking about the promotion of a product in the media, even when referring to politicians who focus on developing an image, and, evidently, in organizations or companies that have a Marketing area. However, except for those of us in this profession,

Surely you have bought some product or service, which probably has not met your expectations or simply was not what you initially believed, and you have said the phrase “that product is just marketing”, or as they would say in my country, “that’s pure marketing”, referring to Marketing as being able to sell anything, even