{"id":1207,"date":"2022-07-02T14:19:25","date_gmt":"2022-07-02T14:19:25","guid":{"rendered":"https:\/\/libelulamarketingdigital.com\/email-marketing\/"},"modified":"2023-01-10T12:07:26","modified_gmt":"2023-01-10T12:07:26","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/libelulamarketingdigital.com\/en\/email-marketing\/","title":{"rendered":"Email Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1207\" class=\"elementor elementor-1207 elementor-710\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb763e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ebb763e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42d7e090\" data-id=\"42d7e090\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24bdaaea elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"24bdaaea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69203537 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"69203537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9b232b3 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/libelulamarketingdigital.com\/en\/author\/libelulamarketingdigital\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">By<\/span>\n\t\t\t\t\t\t\t\t\t\tlibelulamarketingdigital\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5df95b6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df95b6f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36cb641d\" data-id=\"36cb641d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48fd87f5 elementor-widget elementor-widget-image\" data-id=\"48fd87f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1019\" height=\"1024\" src=\"https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-1019x1024.jpg\" class=\"attachment-large size-large wp-image-1074\" alt=\"\" srcset=\"https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-1019x1024.jpg 1019w, https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-300x300.jpg 300w, https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-150x150.jpg 150w, https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-768x772.jpg 768w, https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318-1529x1536.jpg 1529w, https:\/\/libelulamarketingdigital.com\/wp-content\/uploads\/2021\/12\/IMG_5573-scaled-e1639907715318.jpg 1707w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22e9fab2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22e9fab2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5812d78c\" data-id=\"5812d78c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48063c33 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-grid-1 elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"48063c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_twitter\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on twitter\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1df4571b\" data-id=\"1df4571b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1efb71a elementor-widget elementor-widget-text-editor\" data-id=\"1efb71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing, as we have discussed in previous articles, is all those actions through which we deliver the value proposition to our target market. To achieve this objective, one of the means by which you can connect with your target audience is email.<\/p>\n<p>As in other media, generating relevant and interesting content is essential to build value for the target audience, that is, our current and potential customers. Getting the email of your customers is, in principle, an achievement, but it can easily be lost if you fail to &#8220;retain&#8221; them, so this is a great opportunity this way of contact.<\/p>\n<p>Email is a means of communication that has become more widespread in the last decades. What are the benefits of using this means for marketing actions? Below is a list of some of them:<\/p>\n<p>Conversion of leads into customers with less investment. It is not necessary to invest in brand recognition, and any effort or action will be focused on customers who, in fact, are already aware of and interested in our products and services. Conversion can also be encouraged by means of discount coupons, useful information about our products, new products, promotions, etc.<\/p>\n<p>2. Continuous database cleansing process to maintain only quality contacts. Email marketing allows us to identify between customers and prospects, their characteristics and thus define our &#8220;buyer persona&#8221; or ideal buyer, this will allow us to focus communication more effectively. Additionally, with each campaign, it is possible to identify those who have found it interesting and those who have not, including those who unsubscribe from receiving further information.<\/p>\n<p>3. Direct communication with customers. Unlike the past with mass media such as TV, radio or the press, this is a direct, bidirectional way, which not only serves for companies and brands to deliver the desired message to customers or audience, but also works in the other direction, so that today customers, prospects or interested people can have direct communication with companies and brands. This is extremely beneficial for improving customer care and service, as well as customer retention.<\/p>\n<p>4. Analysis and measurement. As with any marketing action, measuring and controlling results is essential. Email marketing allows you to evaluate the results of your campaigns through indicators such as the opening rate of the email sent, number of clicks per open, conversion rate, etc. With this information we can &#8220;fine tune&#8221; which information or content generates the best results.<\/p>\n<ul>\n<li class=\"li2\" style=\"font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: normal; font-stretch: normal; font-size: 16px; line-height: normal; font-family: 'Helvetica Light'; color: #555555;\"><span class=\"s1\">Accessible and very low-cost tool. Unlike other marketing actions that may represent an investment, email marketing is a tool that only requires time and effort. There are even tools available free of charge on the internet to get you started if you haven&#8217;t done so before.<\/span><\/li>\n<\/ul>\n<p class=\"p1\" style=\"margin-bottom: 25.6px; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: 400; font-stretch: normal; font-size: 16px; line-height: normal; font-family: 'Helvetica Light'; color: #555555;\">As with other digital marketing tools, having a clear target audience and a clear definition of our &#8220;buyer persona&#8221; will make the communication process much simpler and, above all, more effective.<\/p>\n<p class=\"p1\" style=\"margin-bottom: 25.6px; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-weight: 400; font-stretch: normal; font-size: 16px; line-height: normal; font-family: 'Helvetica Light'; color: #555555;\">Do you have doubts or need help in your email marketing campaigns? At Lib\u00e9lula Marketing Digital we are here to help you.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150b6f4d elementor-widget elementor-widget-facebook-button\" data-id=\"150b6f4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"facebook-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-layout=\"standard\" data-colorscheme=\"light\" data-size=\"small\" data-show-faces=\"true\" class=\"elementor-facebook-widget fb-like\" data-href=\"https:\/\/libelulamarketingdigital.com\/en\/?p=1207\" data-share=\"false\" data-action=\"like\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1c2d65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1c2d65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-310c5d7c\" data-id=\"310c5d7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b2e6db elementor-widget elementor-widget-post-navigation\" data-id=\"34b2e6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/libelulamarketingdigital.com\/en\/corporate-identity\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Corporate Identity<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing, as we have discussed in previous articles, is all those actions through which we deliver the value proposition to our target market. To achieve this objective, one of the means by which you can connect with your target audience is email. As in other media, generating relevant and interesting content is essential to build [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[272],"tags":[],"class_list":["post-1207","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing - Lib\u00e9lula Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libelulamarketingdigital.com\/en\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing - Lib\u00e9lula Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Marketing, as we have discussed in previous articles, is all those actions through which we deliver the value proposition to our target market. 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